I can consciously manifest images in two, three and even four or more space dimensions. Upsight guides me from one dimension to the next without missing a beat. I can move any number of spatial objects through any number of time dimensions.

Earlier this year I stumbled across a phenomenon known as the ganzfeld effect. From Wikipedia: The ganzfeld effect (from German for “complete field”) or perceptual deprivation is a phenomenon of perception caused by exposure to an unstructured, uniform stimulation field. The effect is the result of the brain amplifying neural noise in order to look for the missing visual signals. The noise is interpreted in the higher visual cortex and gives rise to hallucinations.

In this post, I’ll give you a birds-eye view of how I see things through Upsight. This discussion may appeal to anyone interested in the evolving understanding of how the brain works. Mental health marketers, in particular, may want to know more about Upsight and how I can use it to help them reimagine their approach to branding.

For those who’d like a deeper dive into how Upsight works, I’ll describe the three distinct types of images I see with Upsight here. What’s cool for my work as a marketer is that my brain now generates ideas the same way it generates these images — fast and fluidly, with synaptic leaps to unexpected conclusions.